“The last thing we can afford is to lose our authenticity. If we lose that, we lose everything.”
Lauren Bush Lauren is the Founder and CEO of social good brand FEED, with a mission “to create good products that help feed the world.” And she knows exactly where the journey will take them: all the way to turning FEED into a global lifestyle brand.
But how do you keep evolving your brand at a time where more and more players tab into the “conscious consumerism” sentiment and start giving back? How do you grow, expand, and tread new territory – while protecting the purpose at your core that has established your authenticity in the first place?
We know that at the heart of strategy lies choice, so Dominik Prinz asks Lauren five simple questions that shed some light on the choices she has made – and how these bold moves are paving the way for a brand that is not just a lifestyle, but most of all: life-changing.
Curious to read more? Download the second ‘Don’t Panic!’ interview here.
